![]() “From a business perspective, we are part of the larger tech-savvy Silicon Valley network,” said Economic Development/Redevelopment Director Bonnie Lipscomb. These pre-digital tools can increase confusion and processing time for busy entrepreneurs who want to spend less time at City Hall and more time building their businesses. Starting a business in California is still overly reliant upon two tools: in person visits or phone calls to City Hall. In this current economic environment in which every business is seeking to do more with less in order to remain competitive, time is a precious commodity. We are proud of the successes that Plantronics, O’Neill and Cruzio have achieved over the years. We have an outstanding history of small business development. Santa Cruz recognizes that small business development is the key to a strong emergence from this recession. Not only do they employ just over half of all the private-sector employees nationwide and pay 44 percent of the total United States private payroll, small businesses have also generated 64 percent of the net new jobs over the past 15 years. Small businesses are a key element to our community’s economic vitality and sustainability.
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